Ryan Bateman

Technical Marketing Human

I'm the Marketing Lead at Deque Systems. I have professional experience in high-tech, mobile, telecommunications, social communications & most things marketing.

I enjoy cynicism, soccer, basketball and video games. I'm happily married and a proud father of two offspring.

I'm a graduate of the majestic Michigan State University with a degree in Telecommunications, Information Studies and Media.

I've never bought a coffee from a coffee chain and I've had a beard since 2006 (due to laziness, not pre-hipsterism).


Experience

Marketing Lead

Deque Systems

Developing and showcasing thought leadership expertise in digital accessibility. Developing product and service messaging. Developing and managing the execution of a comprehensive digital marketing strategy including content, content distribution, social media, SEO, and paid advertising. Developing and implementing lead-nurturing strategies to support new customer acquisition in support of sales goals. Creating campaigns and collateral in support of sales goals. Developing and managing the execution events. Tracking and reporting on site analytics, campaign results, and other KPIs. Managing the marketing team and 3rd party support.

October 2017 - Present

Brand & Social Marketing Director

Dynatrace

Drive development of key messages and marketing thought-leadership initiatives in the areas of application performance management, app development, mobile, big data and cloud computing. Monitor execution of marketing programs to ensure success. Drive strategy and execution of all social communications. Manage graphic design and branding efforts.

May 2014 - July 2017

Product Marketing Manager

Compuware

Develop strategic marketing plans in support of product line objectives. Perform buyer and market research to ensure resonant messages. Develop and produce content that can be leveraged in demand generation and thought leadership marketing activities. Create and execute go-to-market product launch plans.

July 2008 - May 2014

Product Development Manager

BullsEye Telecom

Management and Development of IP-Based services such as email, web hosting and security products; as well as Business/SIP Trunking, Hosted PBX and conferencing services.

September 2008 - June 2010

Education

Michigan State University

Bachelor of Arts
Telecommunications, Information Studies and Media
2000 - 2004